About Us
Our Purpose
Simpli.fi is built for marketers where location matters—connecting activation, measurement, and optimization at the local level to drive real-world outcomes at scale.
Our Values
Why do thousands of advertisers trust Simpli.fi to drive demand?
AI-Optimized Solutions
Maximize your marketing with AI-optimized advertising that activates, measures, and adapts at the location level — driving performance in every market.
Demand Creation that Moves the Needle
Your dollars work harder with Simpli.fi due to our cutting-edge precision audience targeting built on location intelligence, data-driven optimization, effortless scale, and omnichannel activation.
Audience Activation Through Location Intelligence
We leverage real-world behavior to create performance-driven audiences that drive reach and performance.
Comprehensive Channel Access, United Outcomes
Maximize reach and performance with unified campaigns across programmatic and omnichannel solutions, activating inventory and creative types through a single point of execution.
Built on Trust and Compliance
Our approach is rooted in transparency, giving you clear visibility into every component of your marketing strategy. Check out our Trust Center!
Service That Scales With You
Whether you need hands-on support or full control, Simpli.fi offers service models to fit your goals and resources, all backed by our award-winning Client Success Team.
Our Accomplishments
2025 AdExchanger Award Finalist - Most Innovative Use of CTV Technology
AdExchanger
MarTech Breakthrough - Best Overall AdTech Company
MarTech
The Wires 2025 Finalist - Best Use of CTV Technology
ExchangeWire
Cynopsis Standouts - Q1 2025
Cynopsis
Reed Awards 2025 - Finalist ‘Best Political Service Team’
Reed Awards
Elizabeth Maughon and Lauren Evans Finalists for Cynopsis Top Women in Media
Cynopsis
Setting the Standard for Sustainability
Simpli.fi is proud to be a sustainability leader in the adtech field with a twenty percent reduction in its 2024 greenhouse gas emissions compared to its 2022 baseline. The progress reflects strategic and operational changes, as well as continued investment in sustainable workplace practices.
By reporting its base year GHG inventory, Simpli.fi has set an example for other adtech companies” said Brian Murphy, founder of climate consultancy, Alpine Project. “The fact that Simpli.fi has already reported a 20% reduction across scopes 1, 2 and 3 shows the rest of the industry that real emissions reduction can be a reality.
Simpli.fi’s progress reflects a broader commitment to sustainability and responsible operations. Tracking and understanding our emissions is not just about compliance; it’s about making better decisions for our business and our clients. We look forward to continuing our efforts in sustainability.
Help Us Shape the Future of Advertising
We’re empowering our partners to deliver advertising that sparks meaningful customer connections. Join us.
