Programmatic Media Solutions
Unstructured Precision Programmatic Targeting at Scale
Consumers move dynamically across the open web, scattering valuable intent signals as they explore streaming platforms, websites, mobile applications, and physical environments. Simpli.fi brings your core digital channels together into a single execution workflow. Driven by our advanced signal-level AI, our platform completely eliminates the guesswork of pre-packaged audience buckets.
By evaluating raw, real-time behavioral data, Simpli.fi empowers brands to deliver impactful messaging across every open-web touchpoint while directly measuring real-world impact.
Connected TV (CTV)
Bring digital precision to the household’s largest screen. Our CTV solution delivers high-impact, unskippable commercials during long-form content on major streaming platforms. By targeting at the household level, you can reach premium viewers on their favorite streaming apps with complete budget flexibility and zero rigid upfront contract minimums.
Online Video (OLV)
Capture deep consumer attention across the open web with highly scalable pre-roll and mid-roll video placements. Our video engine optimizes placements across premium desktop and mobile websites, ensuring your short-form video ads run when user engagement is highest to maximize your overall completion rates.
Native Advertising
Blend your brand story seamlessly into premium web environments without standard banner fatigue. Native advertising dynamically matches the look, feel, and visual layout of the surrounding editorial content. By aligning with relevant articles as users scroll, native targeting drives higher engagement and deeper brand trust.
Display
Maintain a consistent, high-frequency brand presence across millions of top-tier desktop and mobile websites. Display banner campaigns reinforce brand recall throughout the consumer journey, helping you capture lower-funnel interest, expand reach, and drive steady, scalable traffic back to your website.
Engage Audiences Across Every Screen
Comprehensive Tactics
Deploy a single keyword list across traditional search, web content, and AI chatbots simultaneously to capture user intent at every stage of discovery
Signal-Level Precision
Gain complete transparency by viewing, bidding, and optimizing at the individual keyword level rather than relying on opaque audience buckets
Advanced Recency Controls
Reach motivated buyers at peak intent by customizing the precise time window between when a keyword is triggered and when your ad is delivered
Conversational LLM Targeting
Engage prospects during early-stage research by turning real-time AI chatbot conversations into highly relevant, custom-targeted audiences
Unified Workflow
Eliminate operational complexity by managing search, contextual, and LLM keyword tactics within a single, streamlined platform
FAQ: Programmatic Advertising
Traditional audience segments group consumers into broad categories that may not reflect current interests or behaviors. Simpli.fi uses signal-level intelligence to evaluate individual behavioral signals, such as recent searches, content engagement, and other observable actions. This approach helps advertisers reach audiences based on more relevant and timely consumer activity.
Yes. Simpli.fi helps advertisers connect digital ad exposure to real-world business outcomes. Whether a consumer sees a Connected TV (CTV), display, native, or online video ad, advertisers can measure campaign performance against objectives such as store visits, customer engagement, and other meaningful actions.
Managing Connected TV (CTV), display, native, and online video advertising within a single platform helps advertisers create a more coordinated media strategy. Unified campaign management can improve audience reach, reduce inefficiencies, optimize frequency across channels, and provide a more complete view of campaign performance.
Simpli.fi uses multiple layers of brand safety and fraud prevention technology to help advertisers maintain campaign quality. By evaluating inventory and campaign signals before bids are placed, the platform helps reduce exposure to invalid traffic, non-viewable impressions, and low-quality environments, allowing advertisers to focus budget on legitimate opportunities.
Programmatic advertising uses data and automation to help advertisers reach relevant audiences across digital channels. Simpli.fi enhances this process with signal-level intelligence, allowing campaigns to respond to consumer behaviors and interests as they evolve, helping improve relevance, efficiency, and overall campaign performance.